This Dow-invented food wrap probably did seem magical when it was introduced in 1953, but today we know that there’s nothing magical about single-use plastics. We use them once, and then they’re in the landfill forever.

One simple step to reducing in-home, throw-away plastics is to look no further than your kitchen cabinet. Need to store a cut tomato or grapefruit? Simply place them upside down on a small plate!

Need to cover your egg salad or a bowl of leftovers in the fridge? Again, grab a plate as your cover! It’s even free and microwave safe. What’s more magical than that?